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Pat McGrath Labs Unveils Divine Skin: Rose 001 The Essence

Launch campaign features global face of the brand, Naomi Campbell.

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By: Charlie Sternberg

Associate Editor

Pat McGrath Labs has introduced Divine Skin: Rose 001 The Essence, a complexion-enhancing solution designed to help women achieve the celebrity makeup artist’s “iconic iridescence.”
 
“After many years of experimentation, I’m thrilled to introduce the perfect formula. Divine Skin: Rose 001 The Essence is 97% natural, clean and gentle. It’s designed for all skin types and fits seamlessly into any skincare routine. This beautiful formula unlocks the secrets to glowing, gorgeous, supple, smooth, sensuous skin – in an instant, and over time it transforms your skin,” McGrath said.
 
Divine Skin: Rose 001 The Essence maximizes the effectiveness of existing skincare routines, working instantly and over time to clinically boost moisture while supporting the skin’s protective matrix.
 
Infused with HydraSphere 18, powered by Rose Biotic, and featuring breakthrough biphase technology, The Essence is 97% natural, clean and gentle. It’s designed for all skin types and fits seamlessly into any skincare routine.
 
The campaign for the launch features global face of Pat McGrath Labs, Naomi Campbell.
 
“I’ve been privy to Pat’s top secret Divine Skin: Rose 001 The Essence throughout its development. My skin has to look healthy every day, it’s my job. That’s why I’ve incorporated it into my daily skincare routine. I wouldn’t use anything else. The glow, the luminosity, the hydration, it’s unparalleled. It’s Perfection,” said Campbell.

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